ancient craft meets modern design

hand embroidery for a new éire

When you hear the phrase ‘inspired by Ireland’ what do you picture? Please don’t tell me it’s all leprechauns and four leaf clovers! Well, let me give you a new perspective. I take inspiration from all around me - the landscape, the language, the people. All of these things mingle around in my brain and come out in stitch…

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  • Alice, founder of Be Alice Embroidery in Dublin, teaching a young girl embroidery in a cozy classroom setting.

    classes

    Join hands-on embroidery classes designed for beginners and experienced stitchers alike. Learn traditional and modern techniques in a supportive, creative environment.

  • Embroidery hoop stitched in floral pattern, with red, orange, yellow, and green threads.

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    Receive beautifully curated embroidery kits delivered to your door each month, complete with everything you need to start stitching. Each subscription includes exclusive designs, threads, and inspiration to keep your creativity flowing.

  • Colorful embroidery floss packs labeled 'be alice', featuring purple, pink, green, teal, orange, and white threads.

    shop

    Browse a unique collection of embroidery kits, patterns, and supplies carefully crafted to help you bring your ideas to life. Whether you’re starting out or adding to your collection, there’s something here for every maker.

  • hands stitching a green embroidery design

    tutorials

    Follow step-by-step embroidery tutorials that make even the most intricate stitches simple and fun. Learn at your own pace and create stunning designs with clear guidance and expert tips.

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upcoming events

Embroidery classes and workshops are mostly held in Dublin, Ireland but I am happy to travel or provide online tutorials. I am also available for private lessons and workshops.

One to one or groups of up to 10 people. One to one Zoom lessons are also available. Rates start at €40/hour.

Email alice@bealice.ie, or contact me here for more information.​

  • Alice was an absolutely fantastic teacher. I took a beginner embroidery class, and she explained things very well. She was very patient, and had some great tips n tricks that you just wouldn't pick up from learning solely online or teaching yourself.

    - Dani

  • This is definitely the class you want to do to learn all things embroidery. Alice is a great teacher and you always leave her classes feeling confident in the techniques and stitches shown. Really enjoyable classes and a lovely piece of art to show afterwards.

    - Elizabeth

  • Excellent service with prompt delivery and a quick reply to an email query. I will order again in the future

    - Joanne

  • Love Alice's kits & the detailed instructions that come with them. Fun designs every time. Get stitch envy from her blog updates 😍

    - Frances

  • Alice passed on her expertise in an easy and relaxed manner. I finished the project and am thrilled to have learned new embroidery stitches. I highly recommend her workshop and her tutorials online. Many thanks Alice.

    - Bernie

  • Had a lovely stress free day today learning a new skill, Alice is a great teacher and a lovely group. Alice showed us more of her designs and how they extended some of the stitches we learnt. Thank you for a great day, I look forward to more

    -Ida

  • Brilliant day it was really fun and interesting. A great stress buster. Alice is an amazing teacher with a fun calm approach loved the workshop will definitely signing up for another in the near future

    -Joanne

contact alice

Get in contact by emailing alice@bealice.ie 
I'll be in touch as soon as I can, but please note: I work part time as well as running this business so replies may not be instant.

If you are enquiring about a commission or personalised piece, I'm afraid I'm not taking any new orders.

Email: alice@bealice.ie

Address: Studio 4, 65 Crumlin Road, Dublin 12,